This just confused the life out of me. My brother shouted of me to come see "this crazy ad 'he'd' recorded on sky plus." Personally I think unless you've seen the 'brains' advert they released last year, this one is a bit lost on the audience.
Saying that I really like the strapline 'Stay on top of your game,' I just think the first advert executed it better than Rodeo Pheasant. Needless to say though, it's definitely going to get talked about.